Actor Lee Je Hoon has been selected as the new model for Haagan Daaz Korea‘s ice cream. Haagan Daaz is planning to work with Lee in several advertisement campaigns which are to be released soon. On the 3rd of July, Haagan Daaz Korea revealed through a press release:
“Lee Je Hoon is an actor who is soft and masculine at the same time and is a model who, with his depth and richness underneath his smoothness, is a great fit for the ‘secret sensation’ image.”
Lee Je Hoon will finish filming the movie My Pavarotti before enlisting in the army to complete his mandatory military service.