Actor Kim Soo Hyun has signed a deal with VIPS franchise restaurant to promote the company’s latest product, Brazilian-style steak.
A representative from VIPS announced on Friday:
“Kim Soo Hyun is an actor receiving the full support of VIPS target market of women in the 25 through 35 age range. We believe he is optimal in expressing the various merits of VIPS and so we decided to cast him as our model.”
VIPS and Kim’s objective is to give customers the experience of ‘one night in Brazil’ which to then, the advertisement displays the different flavors of Brazil: burning hot, shiny sweet, and natural fresh.
The advertisement will begin airing, periodically beginning on the 20th of July.