Lee Dong Wook endorses Echoroba

Actor, Lee Dong Wook, has been selected as the new endorsement model for outdoor brand Echoroba.

Lee is seen sporting Echoroba apparel and camping gear while sitting outside a tent and next to charred wood. The brand revealed that Lee is popular among all ages and possesses a bright, versatile, and healthy personality on television that is fitting to Echoroba’s image. More advertisements will be released this September.

Check out the first set of photos below!

Source: News – Newsen; Photos – couchkimchi

Male stars show support for 2012 London Olympics

In honor of the upcoming 2012 London Olympics, InStyle magazine held an exclusive photo shoot with the help of four photographers and fourteen male celebrities. The selected models displayed their sportsmen spirit in activities varying from tennis to shooting.

Lee Dong Wook poses with a paddle next to a canoe, Lee Min Ki dons a white suit while holding fencing equipment, Lee Seon Kyun casually poses with a gun, Park Gun Hyung hits a tennis ball with determination, Lee Sang Woo boxes a punching bag, EXO-K poses with hockey equipment, and Lee Jin Wook poses in front of a goal with a handball. Bae Su Bin‘s promotional photo for archery and Jung Gyu Woon‘s photo for horse-racing are to be unveiled.

These fourteen Olympians and their support messages for the Olympics can be found in the August issue of InStyle magazine. Check out the photos below.

Source: Couch Kimchi, jongini

Photos: Couch Kimchi