EXO-K will be replacing Kim Hyun Joong as the new endorsement model for cosmetics retailer The Face Shop. A representative of The Face Shop shared:
“EXO-K possesses handsome faces, powerful vocals and merits that appeal to youths and we believe they will have a big influence on helping make the Face Shop brand image more appealing to younger consumers.”
Although the band only made their debut five months ago, EXO-K has already signed deals with several apparel lines including Calvin Klein Jeans and Ivy Club.
Take a look at the latest photos from The Face Shop below: