Boyfriend on Demand Paints Romance in Pixels and Reality

A splash of fantasy is about to brighten the daily grind. Boyfriend on Demand, premiering March 6 on Netflix, spins a playful romantic comedy out of an irresistible question: What if your dream date was just a subscription away?

The series follows Mi-rae (Jisoo), a weary webtoon producer stuck in the monotony of office life. Craving escape, she signs up for a virtual dating simulation service — also called Boyfriend on Demand — that curates customized fantasy romances tailored to each user’s ideal type. What unfolds is a whimsical tug-of-war between flawless digital love stories and the beautifully messy reality of human connection.

The newly released poster and main trailer tease a dazzling parade of swoon-worthy scenarios. On her first login, Mi-rae is welcomed by the service’s polished dating manager (Yoo In-na), who ushers her into a carousel of romantic archetypes. One moment, she’s meeting a fairytale prince; the next, she’s reliving a fluttering first love at school. A suave doctor, a brooding secret agent, and even an A-list celebrity each take their turn sweeping her into fantasy worlds that feel ripped from a romance novel. With every date, Mi-rae emerges starry-eyed and breathless.

But while her virtual heart races, reality quietly taps her on the shoulder.

In the office, she repeatedly crosses paths with Kyeong-nam (Seo In-guk). What begins as casual run-ins evolves into late-night camaraderie as “overtime work buddies.” Their subtle chemistry grows in stark contrast to Mi-rae’s grand digital romances, offering a slower, more grounded connection that challenges her definition of the “perfect match.”

Director Kim Jung-sik highlights the show’s central charm: one heroine, multiple universes, endless romantic possibilities. By placing Mi-rae in diverse settings with dramatically different partners, the series delivers a full spectrum of rom-com flavors within a single storyline.

He also emphasized showcasing Jisoo’s range through the virtual sequences. By tweaking her character’s professions and personalities in each simulation, the production draws a clear line between fantasy Mi-rae and her real-world self — allowing Jisoo to flex her versatility in refreshing ways.

Adding extra sparkle is a star-studded roster of cameo “virtual boyfriends,” including Seo Kang-jun, Lee Soo-hyuk, Ong Seong-wu, Lee Jae-wook, Lee Hyun-wook, Jay Park, Kim Young-dae, and Lee Sang-yi — each bringing a distinct romantic fantasy to life. Supporting performances from Ha Young and Yoo In-na further amplify the show’s buoyant, self-aware tone.

Boyfriend on Demand asks a question that resonates in today’s swipe-happy world: Can a perfectly programmed fantasy ever compete with the imperfect magic of real love? Find out when the series premieres March 6 — only on Netflix.