HYBE CINE FEST IN ASIA Wraps Up with 320,000+ Attendees, Turning Cinemas into K-Pop Celebration Zones

HYBE CINE FEST IN ASIA, presented by Weverse, wrapped its four-day cinematic celebration from July 10 to 13 with a bang—drawing over 320,000 fans across 370 theaters in 10 Asian regions.

In partnership with Trafalgar Releasing, the festival transformed the movie-going experience into a full-on K-pop party. Fans flocked to cinemas to relive four iconic live concert films from BTS, SEVENTEEN, TOMORROW X TOGETHER, and ENHYPEN, with a special treat on July 12: BTS Jin’s #RUNSEOKJIN_EP.TOUR in JAPAN LIVE VIEWING, livestreamed to select theaters.

The excitement didn’t stop at the screen. HYBE took the experience a notch higher with HYBE CINEMA NORAEBANG, an interactive sing-along segment featuring 22 hit music videos from 10 HYBE artists. Fans sang, danced, and cheered together, turning cinemas into live concert arenas.

Adding to the vibrant atmosphere were on-site fan zones with instant photo booths, karaoke and dance challenges, and message walls where fans could express their love for their favorite idols.

Building on its strong debut in Latin America last year, this Asian edition brought the K-pop theater experience to fans in South Korea, Taiwan, Malaysia, Singapore, India, Indonesia, Thailand, the Philippines, and Hong Kong, with Japan screenings continuing through August. Due tothe  overwhelming response, additional viewings in Indonesia and Hong Kong are also lined up later this month.

Marc Allenby, CEO of Trafalgar Releasing, praised the collaboration:

“HYBE CINE FEST IN ASIA is a fantastic example of what’s possible when exhibitors, distributors, and music labels come together to create deeper, more meaningful experiences for fans. Cinemas became immersive festival spaces—connecting people and artists beyond the screen.”

HYBE echoed this vision, adding:

“HYBE CINE FEST is evolving into more than just concert screenings—it’s becoming a true music festival where fans gather, celebrate, and connect. We’re committed to creating innovative, unforgettable ways for fans to experience K-pop.”

One thing’s clear: HYBE CINE FEST is more than a movie event—it’s a shared love letter to K-pop, community, and fan-powered joy.