Event

ITZY To Steal Everyone’s Hearts In Live Virtual Event With Maybelline New York

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Attention, global MIDZY! Maybelline New York partners with ITZY on a live virtual event happening real soon!

Get ready to choose who the real mafia is as ITZY invites everyone to a live virtual event with Maybelline New York. In April 2021, Maybelline announced that the brand has teamed up with the 5-member Kpop girl group ITZY. With this, the girls became the first-ever music group to join Maybelline’s exceptional roster of brand models.

Maybelline New York

ITZY has also confirmed the announcement through the group’s official Twitter account which delighted fans. Much to every MIDZY’s surprise, the girl group will also have an exclusive live streaming event hosted by Maybelline.

The Maybelline New York X ITZY Live Virtual Event will happen on September 19 at 9:00 PM KST (8:00 PM Philippine Time) at Paradise City Club Chroma. MIDZY can definitely anticipate never-before-seen performances as ITZY prepared five choreographed songs to present to global fans. Aside from the live performances, ITZY will also be answering questions from MIDZYs.
ITZY x Maybelline live virtual event

Maybelline New York

Fans were given the opportunity to score a ticket for free. All they have to do is have a minimum of PHP 599 (approximately $12) worth of online purchases of Maybelline products through Lazada or Shopee official stores from September 1 until September 17. Several local fanbases such as ITZY Philippines also hosted giveaways for fellow MIDZYs to be able to attend the online event.

In addition, Maybelline’s #PressPlay2021 TikTok Challenge announced their special surprise: their #PressPlay2021 TRANSFORMATIONS, happening from September 10-18. Several prizes for the challenge are as follows:

  • 500 WINNERS will be entitled to one (1) ticket to the ITZY Virtual Event. 
  • Top 10 WINNERS will be invited to the ITZY Virtual Event ZOOM CALL and be featured via LED Screen during the event 
  • Top 11 to 20 WINNERS will snag Maybelline Products worth PHP5,000!

Moreover, Maybelline and ITZY’s first live virtual event is just among the many surprises for their continuing collaboration.

Here’s how you can get a free ticket to ITZY’s live virtual event on September 19: https://www.maybelline.com.ph/itzy

ITZY is a five-member girl group that consists of Yeji, Lia, Ryujin, Chaeryeong, and Yuna. The group debuted under JYP Entertainment on February 12, 2019 with the single album It’z Different. ITZY has been dubbed as monster rookies soon after their debut. The girls won the Rookie of the Year at the 34th Golden Disc Awards and the Best New Female Artist at the 2019 Melon Music Awards and the 2019 Mnet Asian Music Awards.

JYP Entertainment

After the live event with Maybelline, ITZY will grace the Kpop industry with the release of its first full album Crazy in Love. ITZY will present a new spectacular concept with the lead single “Loco” which will be released on September 24.


About Maybelline New York

Maybelline is one of the top and most trusted cosmetics brands in the world. Maybelline offers accessible beauty products with a cool, urban edge and a spirited style. The drugstore line is well-known in the industry for its iconic and accessible offerings that fit the style and standard among beauty enthusiasts and professional makeup artists. In 2020, Maybelline launched Brave Together, a long-term initiative to support anxiety and depression, and help break down the stigma around mental health. For more information, visit their global site www.maybelline.com.

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