Korean Skincare Brand “Leaders” Finally Makes Its Way To The Philippines!

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There’s another Korean skincare brand in town you’re bound to love – meet Leaders!

Filipino K-beauty fanatics are in for a treat as the “leader in skin science” hits the local market this month!

Leaders is a skincare brand founded by dermatologists and skin specialists in Korea. It is famous for sheet masks made from bio-cellulose – which makes each mask fit and feel just like a second skin!

leaders sheet masks korean skincare

The brand held its grand launch on August 23 at SM North EDSA The Block Atrium, with several special treats for Filipino skincare enthusiasts. To start it off, all of its mask sheets were on a grand promo to let everyone try out the magic of Leaders on their own.

Their brand ambassador Yang Sejong of Thirty but Seventeen, Temperature of Love, and Romantic Doctor also made a special appearance during the event – wait … well, sort of.

Despite not being at the launch physically, Yang Sejong’s presence was felt strongly, thanks to all of his ever-happy photos and standees all around the venue.

leaders sheet masks korean skincare

In the event, there was also activities like a DIY Pouch Embellishment station where you could personalize your Leaders mask pouch. Another activity was the Leaders Spin, where skincare lovers got the chance to win amazing prizes; like K-Pop albums, face masks, and limited signed postcards of Yang Sejong by spinning the roulette for a minimum purchase of Php 300. Pssst* Did anyone of you get any Yang Sejong’s postcard? 

READ: K-Drama Premiere: “Thirty But Seventeen” Heads To Fulfill Disrupted Dreams & Romance

leaders sheet masks korean skincare

There was also a section for skin analysis and consultation, where everyone could know more about their skin’s status when it comes to oiliness, pores, temperature, tone, etc. With this helpful information, the customers were given recommendations on which sheet masks would best suit their skin’s needs.

leaders sheet masks korean skincare

Viu Philippines also had a booth; where they offered a chance to win a signed Yook Sungjae poster and Viu items when you participate in their activities!

The event ended with a bang with Yang Sejong’s “mabuhay, Philippines!” and “mahal ko kayo!” greetings played on the big screen – and yes, we definitely screamed – internally!

leaders sheet masks korean skincare

Leaders will be available at selected Watsons Philippines stores and The SM Store. Mask sheet lovers can also purchase it through CNA Philippines.

The grand launch was made possible by Watsons Philippines, The SM Store, CNA Philippines, and was co-presented by Viu Philippines.

Are you ready to hoard face masks from Leaders for your next wellness day? Let us know by leaving a comment below, giving us a holler on Facebook, or tweeting us at @hellokpop!


Photos from Yann Magcamit and Ninna Dela Cruz