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Fashion
aespa Becomes The New Global Ambassadors For Chopard
Proving they are indeed one of the most sought-after Korean girl groups today, aespa has recently been named as the newest member of Chopard’s growing family!
From topping the international charts and setting back-to-back records each comeback, aespa is ready to reach a wider audience by becoming the newest global ambassadors for Chopard.
Just recently, the talented girl group recently signed with the aforementioned Swiss luxury jewelry and watch brand as their newest representatives. As the first step of their collaboration with Chopard, aespa will be the news faces of the brand’s famous Happy Hearts and Happy Diamonds collections. These encompass Chopard’s core values with heart icons and diamonds as key elements.
As individuals with amazing star quality, these collections fit Karina, Winter, Giselle, and Ningning’s diverse image and exquisite tastes in fashion.
Expressing her glee over the new formed partnership, Chopard’s co-president and artistic director Caroline Scheufele remarked, “It was instantly clear that the abundant talent and joie de vivre exuded by Karina, Winter, Giselle, and Ningning was the ideal fit for Chopard key collections.”
A FITTING ROLE FOR THE GROUP
Over the past two years, South Korean girl group aespa has been impressing K-Pop lovers with their unconventional concepts, admirable skills in singing, dancing, and rapping, and bold approach to music.
Apart from setting new records with regards to their music, aespa also made history as the first K-pop act to be selected (as a whole) as ambassadors of a fashion brand. With such amazing beginnings, it is only right for the girl group to expand their horizons with regards to fashion as well as their influence.
Aespa’s confidence, talent, and effortless presence led Chopard to choose them as their new faces. The Swiss brand added, “Just like Chopard itself, innovation is embedded in aespa’s DNA… the group’s personal brand of star power and futuristic warrior aesthetics are the ideal vector for expressing their shared values.”
Fans should continue to look out for more updates regarding the group’s newest endeavor. Congratulations, aespa!
Source: Star News
Photos from Chopard
