BLACKPINK’s Rosé Selected As Tiffany & Co.’s Newest Global Ambassador
Rosé is now part of the Tiffany & Co. family!
Earning yet another amazing endorsement, BLACKPINK’s Rosé has been named as the newest global ambassador for Tiffany & Co.
Earlier today, the jewelry brand revealed exciting news via an official announcement. “Rosé, a member of the global girl group BLACKPINK and a solo artist who represents K-pop, was chosen as a new global ambassador for the brand.”
Grateful for the collaboration
Along with this, Rosé, who has established itself as an unrivaled icon in the field of music and fashion, will start her activities as the brand’s new muse and model of the upcoming digital campaign for the 2021 Tiffany HardWear collection.
Delighted for the partnership, Rosé said, “It is very meaningful to be a member of Tiffany, an iconic brand that has been with my life for a long time.”
The beautiful and multi-talented idol also took to Instagram to express her gratitude to the brand. “I am so excited to finally announce to you that I have officially joined the @tiffanyandco family with their stunning hardware line. Growing up, @tiffanyandco was always such an iconic jewelry brand and I’m so proud of myself to be working with them. This is a dream come true. #TiffanyxROSÉ,” she wrote in the post.
Initially introduced in 1997, the inspiration behind the Tiffany HardWear jewelry was the urban attitude and energy of New York City. Through this campaign, the unique gauge link of the hardware, the industrial shape, and the bold design using tension, ratio, and balance are emphasized.
Wearing 18K yellow and rose gold links with paved diamonds from the hardware collection, Rosé exudes strength and confidence without filtration. Tiffany cited the fact that her bold personality, modern style, and influence were in line with the identity of the collection.
The Tiffany HardWear jewelry will be released worldwide starting April 23.
Source: Star News
Photo Credits: Tiffany & Co.