FTISLAND’s Lee Hong Ki To Showcase His Brand SKULLHONG At 1st Hi Seoul Fashion Show
Lee Hong Ki will display another side of himself with his SKULLHONG at Hi Seoul Fashion Show!
FTISLAND’s Lee Hong Ki will run a pop-up store of his brand SKULLHONG at the Lee Gyeong Gi Water Exhibition Hall, Dongdaemun Design Plaza on March 23.
Lee will introduce SKULLHONG’s 2018 collection for the first time at the Hi Seoul Fashion Show, sponsored by the Seoul Metropolitan Government Promotion Agency.
Lee, who is the creative director of the fashion brand, started SKULLHONG in 2014. The brand is driven by the slogan “As long as it’s fun!”.
It is described as an embodiment of Lee’s free spirit and unique character. With the concept of street, kitsch, unique, and limitless, the fashion brand targets the unique and individual youth.
The Hi Seoul Fashion Show is an offshore platform linked with online platform companies that have signed business agreements with SBA.
It aims to promote Seoul’s fashion industry and the fashion market in Dongdaemun through the promotion of promising designers and expansion of product competitiveness.
The pop-up stores are expected to attract the attention of domestic and foreign buyers and citizens who will visit the Seoul Fashion Week during its run that ends on March 24.
Meanwhile, Lee is currently busy as the DJ for KBS Cool FM’s Lee Hong Ki’s Kiss the Radio. He also just finished his recent drama tvN’s Hwayugi as P.K.
Further more, he was a fixed member of JTBC’s Night Goblin until its last episode on March 18. He is currently a member of TV Chosun’s Legendary Bowling.