Kim So Eun Selected as First Asian Model for Wella

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Salon professional hair brand Wella has recently confirmed the news of its selection of actress Kim So Eun as its first Asian model for 2015. Kim will become Wella’s representative to promote its colorants in Asian markets, except China and Japan.

In the photo unveiled by the brand, the star exudes her charisma and flawless beauty in pinkish bandeau dress, with her shiny and healthy-looking hair dyed with Wella’s hair color brand KP (Koleston Perfect)’s 2015 color Secret Veil color.

The global brand has paid Kim the finest compliment for her excellent work as she successfully depicts the concept titled Journey of Enlightenment of Wella’s 2015 S/S global trend, and KP’s new colors.

Sharing her thoughts on the new role, Kim said: “I’m very happy to become the muse of Wella, which is one of the most famous salon professional brands in the world. I’m so excited to be promoting not only in Korea but around Asia and I will work harder.”

The actress first rose to fame in 2009 with her supporting role as the heroine’s best friend in the popular television drama Boys Over Flowers. She is currently participating in MBC’s reality show We Got Married as on-screen wife of actor Song Jae Rim, receiving a lot of love and support from fans for their chemistry.




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