Krystal Becomes The Newest Ambassador For Fashion Brand Charles and Keith

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Proving that she is indeed one of the most influential Korean personalities today, Krystal lands an amazing opportunity with fashion brand Charles and Keith!

Versatile singer-actress Krystal plans to strengthen her connection with her fans by becoming the global ambassador for Charles and Keith.

Just recently, the gorgeous artist recently signed with the afore-mentioned Singaporean fashion house and luxury goods company as its representative for its newest campaign coming out this spring season.

Krystal will specifically participate in Charles and Keith’s Blooming Spring collection campaign. Delivering a lovely and bright aura, the pieces the brand will release in the coming months contain delicate and bright pastel colors with a flower motif.

As someone with a soft heart and warm personality, the newest products will surely fit Krystal and her exquisite taste in fashion.

Various contents related to the campaign will come out in the coming weeks. These include a Q&A about Krystal’s fashion and lifestyle as well as a solo video showing her colorful and bubbly appearance that fans have never seen before.


Over the past years, Krystal has made a name for herself by being the lead vocalist of versatile girl group f(x). She also established a reputation in the acting industry by starring in numerous popular South Korea dramas such as The Heirs, Prison Playbook, Search, and Police University. She also made an appearance in several variety shows and movies including Sweet & Sour and More than Family.

Her confidence and her effortless presence led the brand to choose her as its newest brand ambassador. Charles & Keith co-founder Keith Wong said, “Our brand has been encouraging women to freely express their individuality and style through a different collection each time. We are very happy to welcome you into the brand family.”  “We plan to inspire women all over the world to show off their own style in a pleasant and confident way with [Krystal],” he continued.

Meanwhile, Krystal also expressed her excitement over her recent appointment. She said, “I feel proud and honored to be the first global ambassador for Charles & Keith. I think it’s cool to see Charles & Keith, which has been making for a long time, emphasized the power of women through fashion.”

Regarding her upcoming campaign, she also said, “Spring has a special meaning to me and I feel like it’s a ‘season of renewal and positivity.” “Spring is the perfect season to make a fresh start with Charles & Keith,” she added.

Fans should continue to look out for more updates regarding Krystal’s newest endeavor as well as her upcoming appearances in the big and small screens.

Source: The Star

Photos from Krystal’s Instagram Account