Sung Joon dons eight brands for GEEK magazine

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The most recently publication of GEEK magazine features model-turned-actor Sung Joon on its cover page. Sung is displayed wearing eight outfits, each designed by a different fashion brand. Throughout the process of the pictorial, the actor exhibits a different alter ego to accompany each outfit while the magazine shares a significant fact about the brands.

The first brand Sung represents is Burberry. GEEK unveils that Burberry Brit is the youngest and most spirited of the Burberry lines. An iconic piece from the brand is its youthful check patterned trench coat. The brand’s S/S 2013 collection features the active use of nylon and lightweight materials, stripes, and bright hues. In the photo, Sung dons loafers by Cesare Paciotti while sitting in an empty bathtub. Next to be featured is Valentino. GEEK describes the brand to be splendid, elegant, and dynamic with its incorporation of vibrant energy and modern sensibility. Sung is seen wearing a suit and a camouflage shirt while holding  metallic machine gun.

The third brand Sung dons is Gucci. Although the brand has used crisp lighter hues and raffia for its S/S 2013 collection, each piece maintains the luxurious appearance of Gucci. For the pictorial image, Sung is seen wearing a green cardigan, white pants, and loafers while trying to kick a plastic tree. The next brand introduced in the pictorial is Bally. When one mentions Bally, the thought that comes to mind is leather and high levels of craftsmanship. The brand frequently adds trendy designs to fabricate a high-value piece and the colors primarily used this season are beige and white. Sung is seen holding a fishing net while wearing a beige jacket, white-and-beige pants, and Cesare Paciotti Oxford shoes.

Following Bally is DSQUARED², a luxurious brand that exhibits masculinity. The name DSQUARED² is inspired by its twin owners Dean and Dan Caten, men described to be of American wit and Italian sense. This season, the brand has unravelled new ways to use leather and denim to produce the ideal rider jackets, jeans, suits and costumes. Sung is seen wielding a large red wrench and toolbox while wearing a blue rider jacket, white top and pants, and blue-gray loafers. Next, Sung dons a fine patterned top, gray slacks, black jacket, and black loafers by Lanvin while standing next to a large blue painted daisy. The brand has a distinctive elegance that is reflected through its modern French elements. Lanvin’s clothing pieces are brilliant, simplistic, and are always one step ahead of the trends.

John Galliano is known as the fashion bully of the industry. His pieces reflect his outstanding sense of color as well as the combination of avant garde and romanticism. Galliano incorporates intense color palettes and patterns to create flamboyant pieces. For the pictorial, Sung is styled in a patterned dress shirt, white bowtie, metallic Capri pants, and Cesare Paciotti loafers as a large pocket watch is seen to his right. The last fashion brand to be featured is Philipp Plein. Plein debuted his interior home collection in 1996 and then continued to release a fashion and jewelry collection in 2004, and finally his Couture collection in 2008. He frequently utilizes rough studs and washed items while presenting props such as skateboards to complete simple costume collections. Sung is seen holding a skateboard and wearing casual washed jacket and jeans with a graphic v-neck and black Cesare Paciotti loafers.

Check out the images from GEEK magazine’s fashion brand pictorial featuring Sung Joon below:

Sources: (News & Photos) – Couch Kimchi via GEEK

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