Spotify Launches “RADAR Korea” To Support Emerging Korean Artists
Spotify is covering more of your Korean music with its latest addition – RADAR Korea.
Spotify, the world’s most popular audio streaming subscription service, has announced its latest playlist addition – RADAR Korea, focusing on emerging K-Pop acts which cover a wide range of music genres.
The newest playlist, RADAR Korea, is housed under RADAR, Spotify’s global emerging artist program, and signifies the music streaming provider’s commitment to supporting emerging artists from the Korean music scene.
Moreover, it aims to harness the strength of the platform to deepen new artist connections to their audiences and bring them to the global stage.
The playlist features the must-know tracks from bubbling artists such as AleXa , BIBI , A.C.E and more. Fans around the world can look forward to discovering a myriad of new and emerging sounds from Korea’s dynamic music scene.
In particular, soloist AleXa expressed her excitement being a RADAR artist. “It is a big honour and I’m very grateful for this opportunity to be able to share my music in this space. Thank you so much, Spotify!”
The artist also added, “The Korean music genre is such a worldwide phenomenon. It’s always incredible to hear where all my beautiful fans are from and having my music touch people’s lives in a good way.”
Sneak peak into the artists featured on RADAR Korea
AleXa- An artist who quickly gained fans on an international level. Fresh off the release of her latest single “VILLAIN”, K-Pop sensation AleXa’s electric dance moves and catchy hits have already won the hearts of many.
AleXa’s 2019 powerful debut showcased the young star as a force to be reckoned with in the K-Pop world. She is definitely a rising female solo artist to watch,
BIBI – An emerging R&B artist from South Korea, BIBI’s unique sound is distinguished by her rich vocals with serious singing, rapping and songwriting skills.
Since her debut in 2019, she showcased her vocal diversity and racked up an impressive discography. Some of those songs are “KAZINO”, “The Way You Look Tonight” and “Step?”.
A.C.E – Five-member boy group A.C.E first captivated fans busking on the streets of the hip Hongdae district in Seoul. They’ve since amassed a following of their own after their debut in 2017. The group delivered hits such as “CACTUS”, “SAVAGE” and “Under Cover”.
Spotify’s latest feature, RADAR
RADAR was launched in March 2020, through which Spotify has supported and helped spotlight breakthrough artists from around the region. It includes August Wahh (Philippines), Vicky Chen (Taiwan), Mahen and Mawar De Jongh (Indonesia) and more.
Some new names to watch out for in the OPM scene include Filipino female rapper and emcee Peaceful Gemini, who is paving the way for women in this genre with her bold lyricism and empowering tracks.
With RADAR, Spotify uses its strength in discovery to support artists of all genres and stages of development globally. And with the newest addition RADAR Korea, it is surely going to attract a lot of attention from global K-Pop fans.
PR Source and image: Spotify