BTS, EXO, & WINNER Take Top Three Spots In July Brand Rankings Among Male Groups

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ARMYs, EXO-Ls, and Inner Circles are surely proud of their favorite idol boy groups.

Unveiling the brand reputation rankings among boy idol groups for the month of July, the Korean Research Institute has named BTS, EXO, & WINNER as leading bands.

Big Hit Entertainment / SM Entertainment / YG Entertainment

The rankings were based on consumer participation, media, communication, and community indices. Particularly, the institute extracted the huge 62,151,436 data among numerous K-Pop boy groups from June 11 to May 12.

BTS Continues To Dominate

Steadily proving their power on top, the worldwide idol group BTS secured the first spot with a brand reputation index of 15,236,505. Notably, RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook remain persistent as their group continues to dominate the rankings for 14 consecutive months now.

BTS Japanese Single

Photo From Big Hit Entertainment

The high-ranking phrases in the K-Pop septet’s keyword analysis included “Oricon”, “game”, and their very own member “Jimin”. In addition, the flattering words “happy,” “enjoy,” and “like” are among the boys’ highest-ranking related terms.

EXO Rising to Second Spot

Placed third in last month’s list, the legendary boy group EXO was able to mark a 19.14 percent increase to obtain the second spot. Specifically, they were able to score a brand reputation index of 4,806,308.

Photo From SM Entertainment

WINNER Obtaining Third Place

With an impressive rise of 154.25 percent, WINNER took the third spot with a brand reputation index of 2,548,404. The group previously placed 22nd in the rankings.

Photo From YG Entertainment

Completing July’s top five were SF9 and SEVENTEEN. SF9 obtained the fourth spot after recording a brand reputation index of 2,244,238, a 274.82 percent increase in their score last month. Meanwhile, SEVENTEEN acquired 2,078,193 to secure fifth place.

Check out the other K-Pop boy groups who made the Top 30 in the July rankings:


#7 NCT


#9 SHINee

#10 TVXQ

#11 Stray Kids



#14 AB6IX

#15 2PM

#16 VIXX



#19 TREI

#20 BTOB


#22 GOT7


#24 The Boyz

#25 1TEAM

#26 Teen Top

#27 Block B


#29 B1A4


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