BTS Holds Crown As Top K-Pop Boy Group In December Brand Rankings

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The brand rankings for male idol groups this December is finally out!

Continuously wowing everyone with their incredible feats around the world, BTS shows dominance as the leading K-pop boy group in the brand reputation rankings this December!

BTS x TIME Entertainer of the Year

Just recently, the Korean Business Research Institute revealed the latest list. The rankings were based on consumer participation, media, communication, and community indices. In particular, the institute extracted the huge 60,938,158 data among numerous male idol groups from November 12 to December 12.

#1 BTS

Maintaining the glorious No.1 spot for the 31st consecutive month now is none other than the worldwide phenomenal septet BTS. RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook were able to score a whopping brand reputation index of 23,659,001 for December.

Some of the high-ranking phrases in the group’s keyword analysis are “band of the year”, “celebrity of the year”, and “Dynamite”. The words such as “announce”, “chosen”, and “release” are likewise included as their highest-ranking related terms.

#2 NCT

For the third month in a row now,  NCT was able to successfully secure the second place. The group achieved the high rank after scoring a brand reputation of 5,341,172.

NCT 2020


Maintaining the third spot is the multi-talented 13-member group, SEVENTEEN. They achieved a brand reputation index of 3,602,368 this December.


Rounding up our top-five list are EXO and BTOB. EXO took the fourth place with a 3,201,871 brand reputation index, while BTOB grabbed the fifth spot with 2,640,910.

Check out the other K-pop boy groups who entered the top 30 this December:

#6 SHINee


#8 The Boyz


#10 TXT

#11 GOT7

#12 Super Junior

#13 Stray Kids

#14 NU’EST





#19 B1A4

#20 AB6IX

#21 ONF


#23 SF9

#24 Teen Top

#25 Highlight

#26 Shinhwa

#27 VIXX


#29 2PM


Source: The Korean Business Research Institute

Photo Credits: Time Magazine, SM Entertainment, Pledis Entertainment