HYBE Gifts ARMYs With “THE CITY” Project In Las Vegas For Immersive Fan Experience

HYBE announced the launch of ‘THE CITY’ project that would transform the entire city into BTS CITY during the ‘BTS PERMISSION TO DANCE ON STAGE – LAS VEGAS’ taking place on April 8, 9, 15 and 16.

With its concept, “urban concert playpark”, ‘THE CITY’ will provide an extensive and immersive fan experience by installing entertainment activations and hosting events throughout Las Vegas before and after the concert.

From April 5 to 17, fans will be able to enjoy—beyond the concert—various programs including entertainment, hospitality and shopping through and around the Allegiant Stadium and the Las Vegas Strip. The project is expected to allow the whole city to resemble BTS CITY.

Entertainment – The Fountains of Bellagio show with BTS music, concert after-party, behind-the-scenes photography exhibition

HYBE plans to provide fans a wide range of entertainment in ‘THE CITY’ for fans that let them experience beyond watching BTS’ performances.

The Fountains of Bellagio, will be choreographed to BTS’ music. Starting from Tuesday April 7, The Fountains of Bellagio will create spectacular scenery along with its striking streams of water tuned with BTS songs and brilliant lighting that will spice up BTS CITY.

In Particular, fans will be able to enjoy BTS-themed Fountains of Bellagio shows every hour during concert weekends.

BEHIND THE STAGE: PERMISSION TO DANCE’, a photography exhibition will be held at AREA 15. Photos of BTS practicing for ‘BTS PERMISSION TO DANCE ON STAGE’ tour that started last year and behind-the-scenes of the Seoul concert in March will be displayed.

After each concert, the energy continues into the night with ‘PARTY IN THE CITY”, an after-party with BTS’ songs, which will be hosted at JEWEL Nightclub at ARIA Resort & Casino.

Hospitality – Courses of BTS’ favorite Korean dishes, 11 hotels to operate ‘BTS themed rooms’

In partnership with MGM Resorts International (referred to as “MGM”), HYBE will be offering BTS-themed rooms in 11 hotels across the f Las Vegas Strip from April 5 to 18.

These rooms will include a welcome message card and door hanger engraved with BTS’ handwriting and photo cards. Additionally, guests will be offered limited-edition merch packages at a discounted price.

Fans will also be able to enjoy BTS members’ favorite Korean meals at the ‘CAFÉ IN THE CITY’, located at Noodle Shop and Sea Breeze Cafe at Mandalay Bay Resort and Casino.

All fans can indulge in BTS’ favorite Korean dishes such as spicy noodles, chicken, and a fish-shaped bun.

Shopping – Pop-up store for shopping, Las Vegas ‘City Signature’ products

‘BTS POP-UP : PERMISSION TO DANCE in Las Vegas’ will offer not only official tour merch but also other BTS-themed clothes, fashion props and fancy goods. In particular, the ‘City Signature’ t-shirt of Las Vegas will be exclusively available at the pop-up store.

HYBE will also operate merch stores at the Allegiant Stadium and the MGM Grand Garden Arena for fans to easily access official merch and cheering sticks during performances and live plays. Fans can easily collect Weverse Shop-ordered products at the Weverse Shop on-site receipt booth.

HYBE said, “‘THE CITY’ is a project, planned and developed for a while, that aims to provide an extensive and immersive fan experience by filling the city with exciting events and ultimately driving the whole city to resemble a theme park.

A complete and comprehensive concert model based on our extensive knowledge and experience from label, solution and platform businesses, ‘THE CITY’ can play an innovative proposition to the related industry.”

PR Source: HYBE