ITZY Rides Wave of Momentum Toward May Comeback Surprise

ITZY is gearing up for a surprise full-group comeback this May, capitalizing on a strong wave of renewed attention and chart momentum, according to multiple music industry reports on the 30th.

The group is currently in the final stages of preparation for a new album, marking their return roughly six months after Tunnel Vision, released last November. Fans can expect a broader and more mature musical direction as ITZY continues to evolve their sound.

Their comeback buzz arrives at a high point in their career momentum following last year’s contract renewal. Recently, member Yuna made a successful solo debut, while a surprising revival of their B-side track “That’s a No No”—originally released six years ago—has re-entered music charts.

The song’s resurgence was sparked by a concert fancam that quickly went viral, reigniting appreciation for ITZY’s powerful live performances and reaffirming their reputation as a performance-driven group with strong vocal and stage presence.

With solo success and chart reversals running in parallel, anticipation is high that ITZY’s upcoming album will extend this momentum into a “double hit” era—delivering yet another standout moment for global fans.