Stray Kids Smashes Records with New Album ‘SKZ IT TAPE: DO IT’ – Double Million in a Week!

Stray Kids returned with their latest album, SKZ IT TAPE ‘DO IT, featuring double title tracks “Do It” and “Sinseon Noreum”, released on November 21.

The album made a spectacular debut, selling 1.49 million copies on release day, hitting million-seller status instantly, and racking up 2,207,660 copies in its first week, earning double million-seller recognition.

It dominated both Hanteo’s Weekly Physical Album Chart (Nov 17–23) and Circle Chart’s Weekly Album and Retail Charts (Nov 16–22).

The “Sinseon Noreum” music video, dropped on November 27 via the official SNS channel, is turning heads. Drawing inspiration from the classic novel Jeon Woo-chi, the video shows Stray Kids as divine figures leading mischievous goblins on a colorful canvas. The mix of oriental-inspired visuals, catchy sounds, and the group’s playful energy makes it a feast for the eyes and ears.

On November 28, JYP Entertainment shared behind-the-scenes photos from the double title MV shoots. The members flaunted dual styles: vibrant, eye-catching outfits for “Do It” and sleek, all-black chic looks, while “Sinseon Noreum” highlighted their charismatic, professional side against a palace backdrop celebrating traditional beauty.

Stray Kids’ streak of success continues internationally. Their fourth full-length album, KARMA, released in August, made history by staying #1 on the Billboard 200 for seven consecutive weeks—a first in 70 years—and remaining in the Top 100 for 13 straight weeks. With DO IT, fans are eager to see what new milestones the group, known for their commanding presence and vibrant energy, will achieve on the Billboard charts next.