ZEROBASEONE Redefines Its Identity with Sleek New Logo Era

ZEROBASEONE has unveiled a refreshed team logo, signaling a polished new chapter while staying true to the identity that shaped their rise.

The redesigned emblem for Sung Han-bin, Kim Ji-woong, Seok Matthew, Kim Tae-rae, and Park Geon-wook refines their original concept with cleaner, more structured lines—delivering a stronger and more mature visual impression. Rather than reinventing their identity, the update sharpens it, making their signature style feel more defined and intentional.

At the heart of the symbol is the striking concept of a “0” encircling a “1,” representing unity forged from individuality. The highlighted “1” adds a dynamic sense of upward motion, capturing ZEROBASEONE’s constant drive to rise and evolve.

The Full logo expands on this idea, reflecting how diverse personalities come together as one cohesive team, while the Compact “ZB1” version leans into motion and momentum through extended strokes—hinting at continued growth and future expansion.

This marks their first official logo update since the beginning of their new phase, making it more than just a design change—it’s a statement of direction. Alongside the reveal, newly released silhouette images echo the same message: restrained yet powerful visuals that project maturity, confidence, and purpose.

With this logo renewal, ZEROBASEONE reinforces the meaning of a fresh start—one that doesn’t erase their identity, but elevates it, setting the tone for what’s next.