Lifestyle

EXO’s Baekhyun Named As Newest Model For Beauty Brand TIRTIR

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The sweet visuals of EXO’s Baekhyun are taking the center stage as he becomes the newest face of a beauty brand!

EXO’s Baekhyun has been chosen as the newest model for the Korean beauty brand TIRTIR!

exo baekhyun

On April 28, the brand, who is continuing to aim for being the leading brand for environment preservation with their environmentally-friendly beauty products, welcomed the EXO vocalist to their family as their newest ambassador and model.

“Baekhyun, who is enjoying the highest popularity not only in Korea but also globally, has been selected as the most suitable model to help the company enter global markets such as China and Japan in the future,” a representative for TIRTIR said.

exo baekhyun

Naming their reason for choosing the EXO member as their newest model, TIRTIR said, “Baekhyun’s clean and healthy energy is well matched with the brand image that we are pursuing.”

“We hope that Baekhyun will become a new driving force and help us firmly expand our position as a K-beauty brand in the future ahead of our full-fledged entry into overseas markets,” the brand added.

exo baekhyun

The company also added that the EXO member will continue various activities both domestically and internationally as their model, starting with the release of his advertisements for the major products of TIRTIR.

Aside from making his mark as a member of EXO, Baekhyun has also expanded his ventures as a soloist and took part in the group SuperM as well. With his numerous endeavours, he has been on the stage and topped charts all over the world, showing his popularity that goes even beyond Korea and Asia.


Source: Ilgan Sports

Photos from TIRTIR

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