BTS, EXO, & SEVENTEEN Crowned As Leading K-Pop Boy Bands In 2020 January Brand Rankings

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The Korean Business Research Institute has finally revealed this month’s brand reputation rankings for K-pop idol male groups.

Based on the latest rankings released by the institute, well-loved K-Pop boy groups BTS, EXO, and SEVENTEEN are hailed as the top three acts in January 2020.

The rankings were grounded on consumer participation, media, communication, and community indices analyzed by the organization. Particularly, it extracted a huge amount of data among numerous boy groups from December 3, 2019 to January 4, 2020.

#1 BTS

From over 67 million pieces of data evaluated by the organization, worldwide idol group BTS has overwhelmingly acquired a total brand reputation index of 20,762.036. Remarkably, the K-Pop septet was able to maintain the glorious top seat for 20 consecutive months now.

Some of the high-ranking phrases from the group’s keyword analysis included “New York”, “CNN”, and “Billboard”. The positive words such as “enjoy”, “cool”, and “thankful” are also present as the band’s highest-ranking related terms.

READ: BTS, MAMAMOO, TWICE & More Winners At Day 1 Of The “34th Golden Disc Awards”

#2 EXO

Securing the second spot for several months now is EXO. The nation’s representative boy group was able to maintain the impressive rank thanks to their 4,484,865 brand reputation index.



Rising up to take the third place is multi-talented boy group SEVENTEEN. The thirteen-member band obtained the high-rank after gaining a 37.02 percent rise in their score since last month. In particular, the boys were able to score a total of 3,144,646 this January.


SEE ALSO: K-Photo Reel: SEVENTEEN Flaunts Sophisticated Winter Beauty For Arena Homme January 2020 Issue

Here are other K-Pop boy groups who made the Top 30 in the rankings:


#5 NCT



#8 Stray Kids


#10 Super Junior

#11 TXT

#12 GOT7

#13 SF9

#14 Golden Child

#15 SHINee

#16 VIXX


#18 The Boyz


#20 2PM

#21 CIX

#22 AB6IX

#23 TVXQ

#24 BTOB







READ: BTS, EXO, & ASTRO Named As Leading K-Pop Boy Groups In December Brand Rankings

Source: The Korean Business Research Institute

Photo Credits, Big Hit Entertainment, SM Entertainment, and Pledis Entertainment

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