K-Pop

BTS’ Jimin, EXO’s Baekhyun & ASTRO’s Cha Eun Woo Named As Leading K-Pop Boy Group Members In May

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Hats off to BTS’ Jimin, EXO’s Baekhyun, and ASTRO’s Cha Eun Woo for leading the brand rankings for the month of May!

According to the recently released brand reputation rankings from the Korean Business Research Institute, well-loved idols BTS’ Jimin, EXO’s Baekhyun, and ASTRO’s Cha Eun Woo are the top three K-Pop boy group members in May 2020.

The rankings were based on various factors including consumer participation, media, communication, and community indices analyzed by the organization. Particularly, it extracted a total of 103,895,924 pieces of data among numerous boy group members from April 14 to May 15.

#1 BTS’ Jimin

Out of the 630 male idol group members, Jimin of the phenomenal worldwide septet BTS reigned supreme in the brand rankings.

Notably, the sweet and multi-talented idol has secured the top spot for 17 consecutive months now. Moreover, he was able to score a brand reputation index of 7,496,181.

Some of the high-ranking phrases in his keyword analysis are “ARMY,” “Filter,” and “Lie.” Moreover, words like “join,” “perfect,” and “reveal” are included as Jimin’s high-ranking related terms.

#2 EXO’s Baekhyun

Rising to take the second place is Baekhyun from South Korea’s representative boy group EXO. This May, he obtained a brand reputation index of 5,608,321.

exo baekhyun

#3 ASTRO’s Cha Eun Woo

With a striking 78.15 percent increase in his score since April, Cha Eun Woo of rising K-Pop boy group ASTRO placed third this May. The charming idol-actor scored 5,406,125 brand reputation index.

Completing our top-five list are BTS members Jungkook and Suga who placed fourth and fifth, respectively.

Here are the other male idol group members who entered the Top 30 this May:

#6 BTS’s V

#7 Super Junior’s Kim Heechul

#8 BTS’s RM

#9 BIGBANG’s G-Dragon

#10 BTS’s Jin

#11 BTS’s J-Hope

#12 EXO’s Suho

#13 NU’EST’s Minhyun

#14 CNBLUE’s Jung Yong Hwa

#15 NU’EST’s JR

#16 NU’EST’s Ren

#17 NU’EST’s Baekho

#18 EXO’s Chanyeol

#19 SHINee’s Taemin

#20 TVXQ’s Changmin

#21 BTOB’s Yook Sungjae

#22 TVXQ’s Yunho

#23 HOTSHOT’s Ha Sung Woon

#24 GOT7’s Jinyoung

#25 ASTRO’s Moonbin

#26 NCT’s Jaehyun

#27 BTOB’s Eunkwang

#28 EXO’s Chen

#29 SF9’s Rowoon

#30 NCT’s Haechan


Source: The Korean Business Research Institute

Photo Credits: Big Hit Entertainment | SM Entertainment | Fantagio Entertainment

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