BTS and Mediheal’s Limited Edition “Love Me” Collaboration Sells Out In Record Time
BTS has made another product collaboration fly off the racks faster than expected!
BTS and Mediheal had another huge success with the launch of their special limited edition version of Love Me capsule mask collaboration!
Recently, the skincare brand enlisted the help of the seven-member group, who are globally known as their endorsers, once again for a new product. Revamping one of its capsule masks, Mediheal launched a limited edition version featuring the story of their new product campaign Love Me Love Mediheal which consists of a package with images of BTS
According to the skincare company, the collaboration became officially made available on the market on May 4. The products completely sold out within an approximate duration of three hours after the launch.
Operations in Mediheal’s store in Myeong-dong, Seoul apparently became paralyzed for thirty minutes due to a string of customers wanting to buy the product from early morning.
Its online store also exceeded website traffic for the masks’ release. Theiy cost 15,000 won or around 13.50 US dollars. Due to the high demand, all 2,000 boxes of the product flew off the shelves immediately.
With this, the Mediheal limited edition Love Me capsule mask officially recorded the company’s highest sales in a short period of time on the Mediheal homepage.
“We’re happy to hear that Mediheal’s message that one can be confident and experience true beauty when one loves themselves the way they are received a warm response,” a marketing representative for Mediheal stated.
“We are preparing additional BTS-related campaign events both in stores and through social media in the future to repay the enthusiastic support fans sent to the mask,” they added.