K-Pop

BTS Channels Profound Camaraderie In Teasers for “Life Goes On”

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BTS epitomizes the meaning of camaraderie in brand new teasers for their upcoming single and MV, “Life Goes On”.

It’s D-2 until the launch of BTS’ newest album, BE, and the online hype is nearly palpable. Staying true to Bangtan style, Big Hit Entertainment has released a set of video content to promote the septet’s highly anticipated comeback.

BTS Life Goes On Teaser

Life Goes On

While not much information was revealed yet, BTS’ new album will likely tackle the realities of staying indoors during this global health crisis. There was much knowledge to gain, skills to acquire, and horizons to be broadened during this temporary isolation. And one of those essential elements was building stronger bonds with our loved ones and cherishing the little joys in life; a heartwarming theme that BTS exemplifies in the teasers.

In the first teaser clip, BTS showcased a scene that most of us can certainly relate to: Sitting at home in their pajamas and just hanging out. The short video clip depicted the boys clad in comfy sweaters, as they lounged in their backyard by a mesmerizing campfire. The overall ambiance of the video channeled the strong brotherhood that the seven band members share.

The next scene shows the members suited up in their pajamas and snuggled on the couch, evidently absorbed in an interesting TV series or film. (And honestly, who hasn’t binge-watched the hours away during lockdown?)

The second teaser clip comes complete with a softhearted ballad, plus a slideshow of black and white images. We even get a glimpse of Director Jungkook holding up a camera.

1 Million Likes And Counting

Teaser number 1 has already surpassed 15 million views and 3.3 million likes on YouTube, while the second teaser has raked in about half a million views and 1 million likes in a span of 46 minutes. Yes, 46 minutes! Once again, BTS and their ARMY have proven that they possess the power of a thousand moons.

BE on the Rise  

Set your alarm clocks for November 20, 14:00 KST, because BE is coming, and it’s bound to BE inspiring.


Source: Big Hit Entertainment

Image Source: Big Hit Entertainment