Cha Eun Woo Dazzles As The Newest Brand Ambassador For Frontrow

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Cha Eun Woo flaunts his glass skin as the newest endorser of Frontrow, one of the leading beauty and wellness companies in Asia.

Cha Eun Woo’s ethereal beauty lights up the holiday season in an ad for Frontrow International’s latest Luxxe products. The commercial depicts the Astro singer in a refreshing white room, as his flawless skin takes center stage.

Cha Eun Woo Frontrow

The Secret to Perfect Skin

The commercial highlights Cha Eun Woo in a room decked in all things white and wonderful. The short plot plays out with him video calling a friend, who compliments his glowing skin. The singer then proceeds to share his beauty secrets, which include a proper workout regimen, a healthy diet, genetics, and, of course, high quality beauty products.

As one of the premier health, beauty, and wellness providers in Asia, Frontrow has been launching one top tier brand ambassador after the other. With the idol-actor joining the ranks of their celebrity endorsers, it’s nothing short of a match made in heaven.


Cha Eun Woo x True Beauty

Meanwhile, the actor flourishes as the lead character in tvN’s latest K-Drama offering, True Beauty. Portraying the role of Lee Su-ho, a stoic high school student with a mysterious demeanor, Cha Eun Woo yet again proves that his acting skills are both youthful yet full of depth.

The live-action adaptation of the webtoon continuously makes waves with a star-studded cast and charismatic trio of lead characters. The fun and sprightly plot of the K-Drama is a massive hit with millennials and those young at heart.

Source: Frontrow Facebook page