Chinese Smartphone Brand Removes Song Joong Ki From Ads
Another THAAD effect?
Chinese smartphone brand Vivo has reportedly dropped Song Joong Ki from its advertisements.
According to media outlet China Daily, the abrupt termination of the contract may be ascribed to the rumored banning of China of Korean programs and celebrities as retaliation to South Korea’s deployment of Terminal High Altitude Area Defense (THAAD).
The Descendants of the Sun star signed a contract with the company, and has appeared on its advertisements since May. The contract is said to worth for more than 22 million Yuan ($3.3 million).
Vivo clarified that despite the termination of the contract, all fees owed to the actor would be paid as Song Joong Ki has no fault in the breach of contract.
In related news, Vivo faced harsh criticisms from Chinese netizens last month, when it placed advertisements of Song Joong Ki on the subway floors.