EXO’s Lay Becomes First Male Brand Spokesperson In Asia For ‘Vichy’

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Lay is now the spokesperson for the skincare and cosmetic brand.


Ahead of the official announcement, Vichy revealed that its upcoming brand ambassador will be the first male brand ambassador in Asia for the skincare and cosmetic company.

On April 5, the brand unveiled the spokesperson to be EXO’s Lay! A poster and announcement were uploaded via Vichy’s official Weibo account.


The singer is now the brand’s spokesperson for the China region, hence making him Vichy’s first male spokesperson in Asia.  As part of his latest endeavor, he will meet fans for the brand through an exclusive fan meeting in Beijing on April 13.


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