K-Pop

Girls’ Generation’s Taeyeon Rises To The Top Of February Singer Brand Reputation Rankings

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Taeyeon just keeps on proving her influence in the music industry as she dominates the singer brand reputation rankings for the month of February 2022!

Girls’ Generation’s Taeyeon is the new No.1 on the February Singer Brand Reputation rankings.

taeyeon february singer brand reputation rankings

Taeyeon Instagram Account

Based on recently released brand reputation rankings by the Korean Research Business Institute, Taeyeon is the top artist this month followed by trot singer Lim Young Woong, BTS, IU, and BLACKPINK.

The rankings were thoroughly measured through an analysis of consumer participation, media exposure, social media communication, and community awareness value indexes using big data collected starting from January 26 until February 25, 2022. The institute gathered a total of 119,387,722 data, which was a 23.96% decrease compared to January 2022.

taeyeon february singer brand reputation rankings

SM Entertainment/Twitter

The top rank for the February Singer Brand Reputation goes to Girls’ Generation’s leader and main vocalist Taeyeon. The stunning singer had received a total brand reputation index of 6,519,719, which was an impressive 247.34% rise compared to the recorded 1,877,067 data in January 2022.

The vocal queen demonstrated her impeccable global presence by having a participation index of 1,284,256, media index of 1,536,161, communication index of 1,681,833, and community awareness index of 2,017,469.

Second place goes to Lim Young Woong, obtaining a total brand reputation index of 6,505,409. Although a 48.02% decrease compared to his brand index in January 2022, this score still had the trot singer in a close fight with Taeyeon.

BTS received a total brand reputation index of 6,284,744, which had the group in third place. Followed by IU in fourth place with a total brand reputation index of 5,500,756, and BLACKPINK in fifth place with a total brand reputation index of 4,173,446.

Showcasing their popularity, artists Kang Daniel, Lee Chan Won, BE’O, aespa, and Jeong Dong Won ranked sixth to tenth, respectively.

Check out the other artists who dominated this month’s Top 30 list:

#11 SEVENTEEN

#12 Song Ga In

#13 Jang Min Ho

#14 Park Chang Geun

#15 Lee Seung Gi

#16 WINNER Song Mino

#17 Young Tak

#18 OH MY GIRL

#19 TWICE

#20 Wanna One

#21 IVE

#22 Lee Solomon

#23 Red Velvet

#24 fromis_9

#25 STAYC

#26 NCT

#27 Lee Seung Yoon

#28 Lee Mujin

#29 Kim Hee Jae

#30 EXO


Source: Yeongnam