K-Pop

IU Becomes New Balance Global Brand Ambassador + Why This Is Special To Her

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New Balance welcomes IU onboard as its new global brand ambassador.

As a well-known artist, IU is set to strengthen relationship with her overseas fans by becoming the global brand ambassador for New Balance.

From singing to acting, IU knows how to perfectly balance her hectic schedules, even her career and everyday lifestyle.

IU To Promote The We Got Now Campaign

With this partnership, local and international fans are already excited to be part of the brand’s campaign “We Got Now”.  The Good Day singer is expected to promote in various countries, especially in Asia.


Through IU’s years of working as a multi-talented artist in the entertainment industry, she has already established a strong identity in and outside her home country.

And as the new appointed ambassador of the brand, IU shared, “I am really a fan of this brand, and working with New Balance is very special for me. They have their distinct image and creative ways to communicate with their consumers on how to tell their own stories. And being chosen as their new model proves that they really listened and value my story as an artist.”

In addition, the Korean celebrity also praised New Balance for the messages within its campaign. IU pointed out that the brand is interested in individuals who are confident in pursuing their dreams, and also people who involve themselves in environmental and social issues.

The Hotel Del Luna star revealed that she decided to work with New Balance because she felt confident to deliver its message to the wider audience.

New Balance and IU’s collaboration will be available in 10 Asian countries, namely South Korea, China, Taiwan, Singapore, Philippines, Hong Kong, Thailand, Vietnam, Malaysia, and Indonesia.

Sources: Star Daily | New Balance

Photo Credits: New Balance | Edam Entertainment

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