IU becomes Unionbay’s New Face with Lee Hyun Woo

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IU and Lee Hyun Woo have been chosen to become endorsement partners of Unionbay, Mwave reported.

The singer and actor are close friends in the industry. Both not only promoted Unionbay in 2011, they also previously hosted SBS’s Inkigayo together and Lee also appeared in IU’s music video YOU & I.

Unionbay’s representative said that due to their close friendship, both IU and Lee Hyun Woo have recommended each other to promote the brand as partners.

Unionbay is one of the leading apparel brands which helps define teen fashion for over 25 years. The brand is expected to upgrade its designs this year.


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