IU & Jung Hae In Top May 2018 Advertising Models Brand Reputation Survey

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Fresh from the successes of their respective dramas, Lee Ji Eun and Jung Hae In emerged as the most reliable brand models this month.

The Korea Institute for Enterprise Relations is a research institute which analyzes brand participation, communication and diffusion amount of consumers. The data used to determine the South Korean artist with strong advertising presence ran from April 23 to May 24, 2018.

Jung Hae In, recently concluded Something in the Rain, is joined by Lee Ji Eun, who was praised for her impeccable portrayal in tvN’s My Mister as the leading brand models.

Jung Hae In

For male advertising models, Jung Hae In leads the pact with Gong Yoo, Kang Daniel, Park Seo Joon and Baek Jong Won, Park Bo Gum, Jo Se ho, Yoo Jae Suk, Ryu Joon Yeol, Kim Min Jae, Hwang Chi Yeol, Yoo Hae Jin, Ma Dong Seok, Jeon Hyun Moo, Jung Woo Sung, Lee Sang Min, Sung Dong Il, Song Joong Ki, Kim Jong Kook, Kim Young Chul, rounding up the top 30 list.

The list reflects a mixture of popular actors and entertainers with stable reputation. Of the three musicians who made the list, the two recently made a comeback, while Wanna One center Kang Daniel continues to represent K-pop idol groups.


For female commercial models, IU, Kim Yu Na, Seolhyun, Son Ye Jin, Red Velvet’s Irene make up the circle of 5. Jo Bo Ah, Yoon A, Tae Yeon, Han Chae Ah, Hye Ri, Kyung Ri, Suzy, Park Na Rae, Han Hye Jin, Lee Sung Kyung, Jung Yu Mi, Yoon Bo Mi, Kim Se Jeong, Son Na Eun, Kim Tae Hee, Go Jun Hee, Kim Hee Su, Kim Tae Ri, Seo Ye Ji, Jung Chae Yeon, Kim Go Eun, Go A Ra, So Hee, Ji Woo, and Kim Su Ah rank 6th to 30th respectively.

Jung Hae In also topped the actors’ brand reputation index this month, along with Son Ye Jin and Park Hyung Sik and Jo In sung who are also in this list.

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