Kim Soo Hyun Selected As New Model For Jeju Air
Actor Kim Soo Hyun has signed a model contract to become the new face for the low cost airline Jeju Air.
On March 16, the airline made an announcement, informing that Kim will be the brand’s new face: “Following our Hallyu star marketing with Big Bang and Lee Min Ho, we’ve selected Kim Soo Hyun, who is one of the most popular stars across Asia, as the model in order to strengthen our expansion strategy in the Asian market.”
According to the airline, the popular actor will be promoting as its model for a year, appearing in various promotional materials; from printed advertisements, online and offline videos, to promotions displayed in and out of the aircraft.
Jeju Air’s representative shared: “In order to go above and beyond as the number one LCC (low-cost carrier) in Korea and the big three in the Korean airline industry and to become the brand heading to become the best LCC in North East Asia, we’ve selected hallyu star Kim Soo Hyun as the new face of Jeju Air. To strengthen the brand image set apart from the new LCC and to increase the popularity of Jeju Air in Asia, we will launch marketing activities multilaterally.”