Lee Joon Gi Kicks Off New Year With #JustGoLove Donation Project
Starting the new year right, Lee Joon Gi joined a two-week donation project via a US-based e-commerce platform – Represent.
Lee Joon Gi joined a two-week donation project, with the slogan #JustGoLove; with the US-based crowd-selling platform Represent that sells merchandise to raise money for charities.
Aiming to sell products which the actor personally designed, Lee will donate the proceeds of his campaign to those who need help. Actively participating in the planning and design of the products to be sold, Lee joins global celebrities such as Leonardo Di Caprio and Mark Ruffalo in tapping the platform to be a bridge for their generous activities.
Lee said, “As I have received much love and support, I want to add strength to a better world. If there is a good project in the future, I will participate and plan. I would like to ask you for your interest in #JustGoLove for about two weeks.”
Represent expressed genuine interest on the project with Lee. He is currently the first Korean artist to engage in a project with the company. The e-commerce platform was delighted to do a project with an artist like Lee who has a healthy image. It was also impressed with the various ideas of Lee Joon Gi and his staff for the donation project.
Global fans of Lee Joon Gi can go to Represent’s official homepage to participate in the actor’s fund-raising program.