Lee Jung Jae Crowned As Top Movie Actor In October Brand Reputation Rankings

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With his amazing performance on the mega-hit Netflix show Squid Game, veteran actor Lee Jung Jae dominated the brand reputation rankings for the month of October!

Starting the month of October on a good note, well-esteemed actor Lee Jung Jae definitely owns the limelight by being the current sought-after and in-demand movie personality.

According to the recent report published by the Korean Business Research Institute, Lee Jung Jae has secured the top spot in the brand reputation rankings for movie actors and actresses this month.

The ranking is based on numerous factors including consumer participation, social media, communication and community indices.

Specifically, the organization was able to extract a total of 203,316,792 data from 50 movie stars, who are loved by Korean consumers, from September 4 to October 4. This was 71.65% higher than the data accumulated by the institute in July.


Artist Company’s prized artist Lee Jung Jae proves his immense popularity and astounding influence by scoring a brand reputation index of 10,286,654.

The respected actor had a participation index of 1,610,489, a media index of 2,026,960, a communication index of 2,570,353, and a community index of 4,078,853. Some of the high-ranking phrases in his keyword analysis are his recent project “Squid Game,” “Netflix” and “Instagram.”

The words “transformation,” “friendly,” and “diverse” also appeared in the list of his high-ranking terms. This goes to show how extremely famous his recent show is not just in South Korea but all over the world. His reign also proves that he became much more distinguished in the world of acting and showbiz than he already is.


Bagging the second and third place are D.P. star Jung Hae In and another Squid Game lead Wi Ha Joon. Jung remarkably obtained a brand reputation index of 8,302,421, while Wi had a brand reputation index of 7,878,771.

Showcasing their unmatched artistry and talent, actors Lee Yu Mi and Gong Yoo scored the fourth and fifth spots. Lee Byung Hun, Park Jung Min, Kim Dae Myung, Lee Soo Kyun and Heo Sung Tae placed sixth to tenth, respectively.

Below are the other actors and actresses who conquered this month’s Top 30:

#10 Heo Sung Tae

#11 Park Seo Joon

#12 Kim Namgil

#13 Song Joong Ki

#14 Han Hyo Joo

#15 Ryu Jun Yeol

#16 Park Ha Sun

#17 Hyun Bin

#18 Lee Dong Hwi

#19 Jeon Do Yeon
#20 Park Sun Young
#21 Cho Yeo Jeong
#22 Jung Woo
#23 Hwang Jung Min
#24 Kim Hye Soo
#25 Jung Woo Sung
#26 Jo In Sung
#27 Yoo Ah In
#28 Song Ji Hyo
#29 Han Ji Min
#30 Lee Je Hoon 

Source: Shinailbo

Photos from Netflix Korea