Event

Lee Min Ho Joins Lazada As First Regional Brand Ambassador

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South Korea’s top leading man is joining Lazada’s 11.11 Shopping Festival this year!

Lee Min Ho adds another feather to his overflowing cap as Lazada Group confirms their partnership with the actor-model. On October 15, Southeast Asia’s top eCommerce platform announces the exciting news as their 11.11 Shopping Festival is fast approaching.

Lee Min Ho

*Promotions listed in above image applicable only on Lazada Singapore.

Lazada’s Group Chief Marketing Officer Mary Zhou said, ““Lazada’s annual 11.11 Shopping Festival, which is our most anticipated and biggest one-day sale of the year, is our way of thanking our consumers by bringing them non-stop happiness”.

“In a year that has been full of uncertainty, we want to capture the imaginations of our shoppers with a regional brand ambassador who can inspire happiness and put a smile on the faces of consumers across Southeast Asia.”

The CMO added, “Lee Min Ho’s exuberant, optimistic and encouraging personality resonates with Lazada shoppers. He is loved by fans in this region for his leading roles in popular television series such as Boys Over Flowers, City Hunter and more recently The King: Eternal Monarch. We are thrilled that Lee is Lazada’s Heartthrob and the strong alignment with our brand. Reminiscent of Lazada’s spirit and tagline Go Where Your Heart Beats and signature finger-heart gesture, we continuously inspire and encourage consumers to actively pursue their desired passions which Lee has demonstrated in his career and various social involvement in giving back to the community.”

Lee Min Ho: Multitalented Actor, Model and Humanitarian

Lee Min Ho is one of South Korea’s premier talents. He has a wide reach and strong presence outside his home country. His prominence also extends to social media platforms. He recently became the Korean actor who has the most following in Facebook, Instagram, Twitter and Weibo. Aside from acting and modelling, Lee is a philanthropist. He founded PROMIZ, a fund-raising platform to raise awareness and encourage donations for humanitarian and social causes. He also works with Worldwide Fund for Nature and the United Nation’s Children Fund.

Lee Min Ho said, “I’m excited to join the Lazada family for the 11.11 shopping festival as their first regional brand ambassador.” “Lazada is known across the region for its innovative and customer-focused approach to online shopping and working with the Lazada team has been a really fun and creative experience so far. I look forward to introducing more fans and friends in Southeast Asia to the lifestyle platform.”

Lee Min Ho

Lazada’s first regional brand ambassador Lee Min Ho (centre), alongside Lazada’s local brand ambassadors (clockwise from top left) – Bella Ranee Campen (Thailand) Verrel Bramasta (Indonesia), Agnez Monika (Indonesia), Ayda Jebat (Malaysia), Chi Pu (Vietnam), and Kathryn Bernardo (Philippines).

“It is wonderful to see individuals continue to pursue their passions, pick up new skills, and experience the joy of going where their hearts beat through Lazada. I’m pleased to be part of this story and play a role in uplifting spirits and sharing more happiness with my fans and consumers in Southeast Asia,” the actor added.

11.11 Lazada Shopping Festival with Lee Min Ho

For his participation in the 11.11 event, Lee will star in a television commercial depicting his online shopping routine. He prefers the convenience of virtual shopping and the huge variety of trendy options. Plenty of products to choose from fashion, sports, beauty and wellbeing that complement his lifestyle.

Lee Min Ho collaborate with Lazada’s local ambassadors across Southeast Asia for the campaign commercial. Joining him are Agnez Monika and Verrel Bramasta (Indonesia) as well as Ayda Jebat (Malaysia). Philippines’ Kathryn Bernardo, Thailand’s Bella Ranee Campen and Vietnam’s Chi Pu are also with him in the campaign . These ambassadors are demonstrating their way of spreading happiness by purchasing parcels of joy for one another.

The latest TVC features Lazada’s striking 11.11 jingle. Shoppers will be reminded to “add-to-cart” in order to enjoy the lowest price on Lazada’s biggest one day sale. Terms and conditions apply on pricing.

According to Mary Zhou, “Virtually bringing together both Lee Min Ho and our local brand ambassadors, is Lazada’s way of connecting the community despite being geographically separated.”

She added, “As 2020 comes to a close, Lazada wants to foster a deeper understanding on the power of the commonalities that exist within our diverse community across Southeast Asia. And how we can unite to harness this strength to support each other through challenging times.”

This year’s 11.11 Lazada Shopping Festival will bring shoppers across Southeast Asia the best value. Shoppers will get attractive discounts and free shipping. Commercial promotions and mechanics differ in each of the six Southeast Asian markets Lazada operates in. Consumers can also enjoy Shoppertainment content including exclusive countdown concerts in different markets. Through thist patrons and their loved ones can experience non-stop happiness during Lazada’s biggest annual one day sale.


About Lazada Group

Founded in 2012, Lazada Group is the leading eCommerce platform in Southeast Asia. We are accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. With the largest logistics and payments networks in the region, Lazada is a part of our consumers’ daily lives in the region and we aim to serve 300 million shoppers by 2030. Since 2016, Lazada has been the Southeast Asia flagship platform of Alibaba Group powered by its world-class technology infrastructure.


PR Source: Lazada