“Lovesick Girls” To Be Edited By YG Entertainment Over Jennie’s Nurse Outfit Controversy
Acknowledging the public’s protest over the recent BLACKPINK music video, YG Entertainment moves to remove Jennie’s nurse costume scene.
Streaking success after success, BLACKPINK is one of the most prominent Korean girl groups, who has charted on Billboard Hot 100 with “Ice Cream” and “Kill This Love.”
On October 2, BLACKPINK revealed their latest music, The Album, through title track “Lovesick Girls”. The music video raked around 10 million views in the first hour of its release.
Aside from breaking charts, unfortunately the song “Lovesick Girls” also brought controversies. In the music video, Jennie is dressed as a nurse with a fitted costume and red heels. In protest of the nurse scene, hashtags on social media such as #Stop_Sexualizing_Nurses and #nurse_is_profession started appearing.
BLACKPINK’s new music video has been criticized by Kim Juhui, who is a nurse and a member of South Korea’s Women’s Party. She remarked it sexualizes nurses and “Sexy nurse costumes” harm nurses who work in the field.
특정 직업군의 성적대상화는 늘 여성에 한정하여 발생한다. 간호사, 스튜디어스, 경찰 등 모든 직업의 앞에 '여성'이 붙으면 그 자체로 성적대상화가 된다. 분리해서 사고하지 못하는 방식이 미디어 문화에 반영되고 성적대상화 방식 그대로 포르노까지 이어진다.https://t.co/lvNSMEX7je
— ⏳여성의당 김주희 (@Womensparty_kjh) October 3, 2020
On October 6, YG Entertainment issued a statement that said, “The scene showing a nurse and a patient in the ‘Lovesick Girls’ MV comes from the lyrics ‘No doctor could help when I’m lovesick’.
We had no specific intention and are worried about the distorted views. We ask that people watch the music video as an independent art genre and understand that the scenes do not have any other intention than expressing the music.
The producers are contemplating and discussing over editing the specific scene.”
On October 7, YG Entertainment released an updated statement, a day after the Korean Health and Medical Workers’ Union posted a comment on its webpage criticizing YG for the sexual portrayal of nurses.
They revealed intentions to delete scenes involving Jennie’s controversial nurse outfit in BLACKPINK’s “Lovesick Girls” MV.
The National Health and Medical Industry Union declared it to be sexually objectifying doctors and nurses in the medical field.
In a statement, the health care union said, “It has been seriously separated from the current nurse’s clothes such as hair cap, tight short skirt, and high heels, but under the excuse of ‘costume’. Moreover, the union asserted that the dress points to the existing typical sexual code.”
Furthermore, the union emphasized, “Nurses are the highest percentage of hospital workers exposed to sexual violence, and the more the popular culture repeats the distorted image of nurses, the worse this situation is,” he wanted YG Entertainment to take accountability.
YG Entertainment stated on October 7, “We have ultimately decided to delete all scenes involving the nurse outfit in BLACKPINK’s ‘Lovesick Girls’ MV, and we plan on replacing the MV with the edited version as soon as possible.
We will take this opportunity to deeply reflect on the heavy responsibilities laid out before us through this issue, caused due to the fact that we were unable to predict the rise of such controversy within the length of the MV’s production as there was no external intention whatsoever.
We would like to deeply apologize to nurses who felt discomfort from this issue. And once again, we deliver our sincerest feelings of respect toward all healthcare workers devoting themselves to the wellbeing of our nation. Thank you.”
BLACKPINK’s The Album has reached No. 1 on iTunes in over 50 regions upon its release, with its title track “Lovesick Girls” has over 100 million views on YouTube.
— YG FAMILY (@ygent_official) October 5, 2020