MAMAMOO Tops December Girl Group Brand Reputation Ranking
MAMAMOO leads this month’s brand reputation rankings for girl groups!
The latest data by the Korean Business Research Institute revealed this month’s girl group brand reputation ranking. Soaring high on number one on the rank is MAMAMOO. (G)I-DLE follows on the second spot and BLACKPINK ranks in 3rd place.
MAMAMOO’s Impressive Run
MAMAMOO, who recently came back with a new album, Reality in Black, emerges as the top girl group in this month’s brand reputation ranking. Scoring a total index of 9,928,929 for December, it’s a massive increase of 67.60 percent in their brand reputation index from the previous month.
Some of the high-ranking phrases in MAMAMOO’s keyword analysis included “release,” “anticipate,” and “happy.” Meanwhile, MAMAMOO’s highest-ranking related terms included “HIP,” “Hwasa,” and “Moonbyul.” The girl group’s positivity-negativity analysis also revealed a score of 75.01 percent positive reactions.
(G)I-DLE Steadies on the Second Spot
(G)I-DLE has secured second place with a brand reputation index of 9,757,832 for the month. They had a slight increase of 6.31 percent from their previous score.
Mamamoo and (G)I-DLE recently participated in Mnet’s girl group reality competition, Queendom, with the former emerging as the winner.
BLACKPINK Secures Third Place
BLACKPINK took the third spot with a brand reputation index of 6,769,562. From their November score, they had a 17.89 percent jumped.
TWICE came in a close fourth with a total index of 6,276,280. Red Velvet secures the fifth place with a score of 5,249,661 for December.
The ranks were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups from November 13 to December 14.
Here is the list of the Top 30 Girl Group for December Brand Reputation:
- Red Velvet
- Girls’ Generation
- Oh My Girl
- After School
- Girl’s Day
- Weki Meki
- Brown Eyed Girls
Photo Credits: RBW Entertainment, (G)I-DLE Official Twitter, YG Entertainment