NU’EST’s Minhyun Appointed As First Korean Ambassador For Jo Malone London

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NU’EST’s Minhyun will now be representing Jo Malone London and their high-end products!

Adding another huge project to his growing list, NU’EST’s Minhyun has been announced as the first Korean ambassador for the brand Jo Malone London!

Nu'est minhyun

Further establishing his name in yet another field, the NU’EST member continues to soar high in popularity in the fashion industry with his recent appointment as the newest face of the famous luxury fragrance brand!

On February 3, Pledis Entertainment proudly shared that Minhyun has been chosen as the first official Korean ambassador for Jo Malone London, which is known for its expensive perfumes, luxury candles, and more. Further proving his powerful influence with this new task, the idol is expected to strengthen the brand identity of Jo Malone London in Korea.

The singer will begin starring in promotional materials for Jo Malone London this year with their upcoming spring collection. Earlier in 2019, he first worked with the brand for a photoshoot, which had led to him being chosen as their first official ambassador from Korea.

“We think that Minhyun’s neat, clean, and modern image is able to fit the Jo Malone brand well, and so we selected him as the Korean official ambassador,” a representative from the luxury lifestyle brand also stated regarding their selection of Minhyun as their newest face. They also asked fans for their continued interest in the many diverse campaigns that the NU’EST member will partake in.

Recently, the idol has been expanding his reach into as many fields in the industry as possible. Besides his activities with NU’EST, he had also been stealing hearts with his skills in musicals, variety programs, fashion shows, magazine photoshoots, and more.

Source: Newsen