Singapore Viewers Can Now Enjoy Unlimited Downloads Of Korean Dramas And Variety Shows
Viu is the first to offer unlimited downloads in Southeast Asia.
Singapore viewers will be amongst the first few in Southeast Asia to enjoy unlimited downloads and priority viewing of the latest Asian content such as Korean dramas and variety shows, and soon-to-be-launched Japanese dramas when Viu, a leading over-the-top (OTT) multi-screen video service by PCCW Media, launches its premium service in Singapore on 4 July. Viu, the first video OTT service provider in Southeast Asia to provide unlimited downloads , delivers content straight into consumers’ handheld devices for easy and convenient offline viewing anytime, anywhere. Viu’s new premium service also offers exclusive features such as full HD resolution of 1080p and priority viewing, from as fast as eight hours, with English and Chinese subtitles.
Such features and content are made possible through landmark deals with top broadcasters in Asia, including South Korea’s top four broadcasters – SBS, KBS, MBC and CJ E&M – and a newly-inked partnership with one of Japan’s top broadcasters, Fuji TV, to expand its catalogue with the latest Japanese content. More Asian entertainment content will be added on over time.
Viu Premium will be available to all Singapore viewers at a low monthly fee of S$6.98. Additionally, Viu has strategically partnered with Singtel to offer packages starting from S$4.90 per month to all Singtel Mobile customers from 9 July. Singtel Mobile customers can also enjoy their subscription bundled with 1 GB of data for just an additional S$3 per month.
“This strategic tie-up between Viu and Singtel is a win-win for consumers – they can expect to enjoy the best Asian entertainment content, with the most competitive offering, across the best network in Singapore. With the rise of digital content, we are seeing a rapid shift in the way media content is being consumed, especially by millennials. By sharing the same vision to bring the most compelling content to viewers anytime, anywhere and on any device, Viu and Singtel are strategically aligned and focused on adapting to meet the needs of today’s viewers,” said Ms. Janice Lee, Managing Director of PCCW Media.
Mr Yuen Kuan Moon, CEO of Consumer Singapore, Singtel, said, “Singtel is expanding our pay-TV business through OTT partnerships to give customers more of the entertainment they want on the device of their choice. We are delighted to partner Viu to offer the best and most popular Korean content to our customers, many of whom are huge fans of Korean entertainment. With our high-speed, extensive 4G LTE network, they can enjoy the latest Korean dramas conveniently on any mobile device, anywhere in Singapore.”
Since its launch in October last year, Viu has seen tremendous growth in Hong Kong, Singapore, Malaysia, India and Indonesia. In Singapore, Viu has already garnered over 500,000 app downloads in four short months following its launch in January this year with users spending an average of 1.82 hours daily on the mobile app.
“86% of Singapore netizens regularly stream or download video content, of which 60% are watching dramas. These numbers show the immense potential in the OTT video streaming market, where we are spearheading change in the way consumers engage with and consume digital content,” said Ms. Lee.
She added: “The strategic partnerships we have built with top broadcasters and leading telcos all over Asia to deliver the best Asian content at the fastest speeds on quality networks has enabled this success. The recent airing of Descendants of the Sun has shown us that what consumers want today is fast, convenient access to digital content, and Viu was able to cater to that mass demand by being the first legal platform where fans could catch it in Singapore.”
In recognition of its innovative content and user experience, Viu has picked up the Gold Award for Best Mobile App at the HKICT Awards 2016, Telecom Asia’s 19th Annual Award for Best OTT Video Service this year, and Asia Pacific Telco Digital Service Provider of the Year at the Frost & Sullivan Asia Pacific ICT Awards 2016.
Launch of the Best Japanese Content on Viu
Coinciding with the launch of its premium service in Singapore, Viu will also be bringing more sought-after Asian content to Singapore viewers by offering the latest Japanese dramas from July. Dorama fans will be able to catch newly-released Japanese dramas such as A Girl & Three Sweethearts starring Mirei Kiritani and Natsuko Kira. This is in addition to the existing huge library of Korean dramas and variety shows on Viu.
“Through the trusted and valuable partnership with PCCW, we are pleased to present our high quality programmes especially the latest dramas simulcast on Viu’s OTT platform to the Singapore audience,” said Mr Toru Ota, Managing Director of Fuji Television Network, Inc.
More simulcast dramas such as Doctors starring Park Shin Hye, Uncontrollably Fond starring Kim Woo Bin and Suzy, W with Lee Jong Suk as the leading actor and Bring It On Ghost in June and July will be added to Viu’s current extensive Korean content catalogue. In addition to dramas, Viu also offers ever popular variety shows such as Running Man, The Return of Superman, We Got Married and more.
As a freemium service, Singapore consumers will continue to have access to Viu’s huge catalogue of Asian content for free. All users can also enjoy Viu’s user-friendly functions such as multi-screen access, download-to-stream capability and multi-device synchronisation when streaming, providing users with a truly seamless viewing experience on-the-go.
The Viu app is available for download on the App Store for iOS devices and Google Play Store for Android devices for users in Singapore.
Press release – Viu Singapore