Song Hye Kyo Named As Leading Drama Actor In December Brand Reputation Rankings

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Proving her amazing influence and outstanding artistry, talented actress Song Hye Kyo topped the recent brand rankings for the month of December!

Song Hye Kyo starts the last month of 2021 right by being the current sought-after drama personality across South Korea.

According to the recent report published by the Korean Business Research Institute, Song Hye Kyo has topped the brand reputation rankings for drama actors and actresses for the month of December.

The said ranking is based on numerous factors including consumer participation, social media, communication and community indices.

Notably, the institution was able to analyze 74,816,000 big data from 50 actors, who appeared in dramas that aired from November 8 to December 8. This was 22.05% lower than the data extracted by the organization in October.


United Artist’s Agency’s prized actress Song Hye Kyo demonstrated her global popularity by accumulating a brand reputation index of 6,328,712. She specifically had a participation index of 1,699,226, a media index of 1,299,551, a communication index of 135,831, and a community index of 1,976,105.

Among the high-ranking phrases in her keyword analysis include “for a second,” “Kiss,” and long-term.” Meanwhile, the words “affectionate,” “perfect,” and “support” also appeared in the list of her high-ranking terms.

These data prove how immersive Song Hye Kyo’s acting is and how compelling her performance is in the latest episodes of her drama, Now We’re Breaking Up.


Bagging the second and third place are Song Hye Kyo’s co-actor in Now We’re Breaking Up, Jang Ki Yong, and Jirisan‘s Jun Ji Hyun.

Both of them obtained a high brand reputation index this month, with Jang acquiring 4,279,422 and Jun recording 4,252,058.

Showcasing their potential and star quality, actors Park Eun Bin and Go Hyun Jung scored the fourth and fifth spots. Meanwhile, Lee Se Hee, Ji Hyun Woo, Lee Young Ae, Ju Ji Hoon, and Rowoon ranked sixth to tenth, respectively.

Check out the other actors and actresses who dominated this month’s Top 30 list:

#11 Lee Se-young

#12 Han Hyo-joo

#13 Lee Jun-ho

#14 Park Hyung-sik

#15 Lee Do-hyun

#16 Kim Yo-han

#17 Kim Min-jae

#18 Shin Hyun-bin

#19 Park Ha-na

#20 So Yi-hyeon

#21 Im Soo-jung

#22 Kim Jae-young

#23 Kim Hye-jun

#24 Choi Myeong-gil

#25 Choi Hee-seo

#26 Kwak Si-yang

#27 Kim Min-gyu

#28 Park Kyu-young

#29 Cho Yeo-jeong

#30 Nam Yun-soo

Source: Sports Donga

Photos from Dazed Korea, Alexander McQueen and Calvin Klein