Song Joong Ki To Be The New Face Of Beer Brand ‘Hite’

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‘Descendants of the Sun’ male lead, Song Joong Ki, will become the representative of top-selling beer, ‘Hite’.

Before Song Joong Ki, other stars, including popular actor Hyun Bin and figure skating champion Kim Yuna, were also selected to be the models of the brand, Hite.

Hite Jinro’s marketing director Lee Kang Woo gave great compliments to the heartthrob, saying: “Song Joong ki, who has showcased gentle charm in the drama, is a perfect actor to deliver Hite beer’s strength, which is smooth and easy to drink.”

The new TV advertisement, featuring Song Joong Ki, will begin to broadcast from next month.

(Editing by Adrian Cheng)

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