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Song Joong Ki Signs Cosmetic Ad Deal Worth 4 Billion Won

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Song Joong Ki, who gathered sky-high popularity in both Korea and China with ‘Descendants of the Sun’, has signed a lucrative endorsement with Chinese cosmetic brand Proya.

According to Chinese industry associates, actor Song Joong Ki has scored a lucrative deal with Chinese cosmetic brand Proya.  The 2-year contract between Song and the brand’s value is estimated at 4 billion won (equal to $3.5 million).

Before Song, record-breaking deals belonged to other hallyu celebrities, including Lee Min Ho and Kim Soo Hyun.

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Proya

Following the contract’s term, the actor will pair up with Chinese top actress Zhang Ziyi in the brand’s advertisement campaign.

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Proya

Meanwhile, Song Joong Ki is currently touring across Asia to meet international fans. The event was kicked off on April 17 in Seoul.

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