K-Drama

“The World Of The Married” Stars Kim Hee Ae, Han So Hee & Park Hae Joon Take The Top 3 Spots For May 2020 Actor Brand Rankings

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Another big win for the The World Of The Married cast, as they nab the top spots among actors in the Brand Index.

The Korea Corporate Reputation Research Institute revealed the brand reputation index of actors for the month of May. It measured 115,934,999 brand big data of 50 actors appearing in dramas aired from April 30, 2020 to May 30, 2020. Factors considered are brand participation, media volume, traffic, and community volume.

The World of the Married

For May 2020, Kim Ae Hee reigns at the No. 1 position. The actress scored a brand reputation index of 8,535,260 out of which the participation index is 1,846,320; media index 2,836,512; communication index 2,368,224; and community index 1,484,203.

At the 2nd place is Han So Hee, with a brand reputation index of 8,346,968. Furthermore, the participation index is 3,425,588; media index 1,861,020; communication index 1,224,864; and community index 1,835,496.

Taking 3rd spot is Park Hae Joon, who achieved a brand reputation index of 5,658,462. Out of the overall score, the participation index is 2,053,962; media index 2,154,432; communication index 730,944; and community index 719,124.

All of the top three in the list were cast members of the jTBC drama, The World Of The Married. This also proves the unrivaled popularity of the drama.

Director Koo Chang Hwan of the Korea Corporate Reputation Research Institute said, “From the result of the analysis of drama actor brand reputation in May 2020, we found that Kim Hee Ae, who attracted attention with her appearance in the drama The World Of The Married is number 1.”

Highest ranking terms related to the actress were “put out”, “empathize with”, and “pity.” Whereas in the actress’ keyword analysis, “The World Of The Married”, “viewership ratings”, and “Park Hae Joon” were the most frequent tags.

May 2020 Actor Brand Rankings

Actor Brand Reputation Rankings List

Following is the list of the Top 30 actors in the Brand rankings for May 2020:

  1. Kim Hee Ae
  2. Han So Hee
  3. Park Hae Joon
  4. Jo Jung Suk
  5. Yoo Yeon Seok
  6. Lee Min Ho
  7. Jeon Mi Do
  8. Jung Kyung Ho
  9. Kim Go Eun
  10. Park Hae Jin
  11. BTOB’s Yook Sungjae
  12. Kim Dae Myung
  13. Jang Nara
  14. Yoo In Young
  15. Park Sun Young
  16. Woo Do Hwan
  17. Han Ji Eun
  18. Kim Young Min
  19. Hwang Jung Eum
  20. Jung So Min
  21. Kim Eung Soo
  22. Lee Bo Young
  23. Choi Kang Hee
  24. Yoo Ji Tae
  25. Lee Min Jung
  26. Park Ha Na
  27. Shin Ha Kyun
  28. Go Joon
  29. Lee Sang Yeob
  30. Jeon So Nee

Source: Sports Donga, Korea Corporate Reputation Research Institute

Image Credit: jTBC, Korea Corporate Reputation Research Institute

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