Viu And Wattpad To Collaborate For Original Film And Series Content Based On Users’ Own Stories
An exciting new collaboration has just been established.
Wattpad, the leading platform for original stories, and Viu, the leading OTT video service, announced their collaboration. Viu will produce original series and film projects that will be based on stories lifted from Wattpad.
Known as the provider for the best Asian content, Viu commits itself to creating original content. Viu plans to strengthen Viu Original. Through the collaboration, Viu will work with Wattpad to develop youth-oriented shows across its markets. Through Wattpad’s Story DNA Machine Learning technology, they will choose exceptional stories. It will then further develop the stories into exciting shows and movies.
Readers use Wattpad because of its massive and diverse library of stories. Viu is present in 17 markets in Southeast Asia, the Middle East, India, and South Africa. Its Viu-ers spend an average of 1.2 to 1.8 hours daily on the platform. Meanwhile, Wattpad has a global community of 80 million users. It has more than 22 million users across the Asia Pacific region. Furthermore, they spend a lot of time on the platform every month.
Leaders Speak Of The Collaboration
Ms. Helen Sou, Senior Vice President, Digital Media, PCCW Media Group, said, “Millions of young people worldwide spend a lot of time reading and writing every genre imaginable on Wattpad. We will continue to invest in original content. This is because we want to develop a sustainable ecosystem with local creators. We will provide them with a platform for their content. Wattpad knows the youth culture well. This collaboration will enable the youth to connect global audiences on Viu’s engaged base.”
Meanwhile, Ms. Ari Kader-Cu, Country Manager for Viu Philippines, said, “Gen Z and Millennials are zealous consumers of online content. We know that young Viu-ers like listening to pop music and watching teen dramas. But they are also making their own stories and reading other young writers’ stories on Wattpad. This collaboration will transform these stories that they love into another format. They will not only to reach audiences who primarily consume video content but also to celebrate the stories that the youth create.”
Mr. Allen Lau, Chief Executive Officer and Co-Founder of Wattpad, said, “Viu is a leader in bringing diverse, high-quality entertainment to audiences. It also creates new models for people to experience great storytelling. Viu knows what people love to watch. With its forward-looking approach, it’s an ideal partner for Wattpad. We are thrilled to work with Viu to bring more Wattpad stories to screens around the world.”
Mr. Dexter Ong, Head of Asia, Wattpad Studios, said, “Our message to the global entertainment industry is simple. Its great storytelling spans borders, languages and genres. Viu understands the massive opportunities for tapping into global storytelling trends and bringing them to life in new formats.”
It has been expanding its originals output over the recent years. One of its successful productions was the experimental regional format, No Sleep, No FOMO. The the success of the show resulted in a new tie-up with Discovery to reach a wider audience.
Watch out for over 80 scripted and non-scripted Viu Original titles this year.