Viu
News
Viu Ranks First With Most Number Of Users Among Major Video Streaming Platforms In Southeast Asia
Viu proudly announced its recent success of attaining the most numbers of users amongst major video streaming
platforms in Southeast Asia.
Through an official press release, Viu gladly announced the 2020 1st Quarter report highlighting the business success in number of users, streaming minutes and time spent per week.
Viu, a leading pan-regional OTT video service from PCCW Media Group with more than 41 million monthly active users*, announced encouraging findings from a report covering Q1 2020 from AMPD Research, a subsidiary of Media Partners Asia (MPA).
Key highlights of the report
Viu ranks first by number of users among major video streaming platforms, excluding YouTube, in Southeast Asia**.
Viu ranks second by streaming minutes among major streaming platforms, excluding YouTube, in Southeast Asia**
Meanwhile, in terms of time spent per week among users, Viu secures a spot in the Top 4 in Indonesia, Thailand, Singapore and the Philippines, excluding YouTube.
The Managing Director of PCCW Media Group, Ms. Janice Lee, said, “From the beginning, our focus has been to build the leading OTT streaming platform for today’s viewers with a sustainable and robust business model.”
She continued, “With our dual revenue stream for monetization and our local offerings that are highly relevant in each country of operations, we have been the service of choice for our viewers across many markets.”
“Our investments in content span the top pan-regional content, such as Parasite and A World of Married Couple. These contents also include Viu Original productions’ Asian adaptations of international formats such as Pretty Little Liars, My Bubble Tea and The Bridge.
“In addition to serving viewers with great content, we have built traction by offering high quality localization in languages and user experience in our markets. All this has helped us serve our users better and thereby achieve these rankings from AMPD Research.” Ms. Janice Lee explained.
The report entitled “Southeast Asia Online Video Consumer Insights & Analytics: A Definitive Study”, leverages MPA’s proprietary AMPD Research platform. This further evaluates consumer behavior and usage patterns across the digital economy, including online video and gaming.
Using a unique solution that fuses passively observed digital behavior and empirical survey data, the study is the result of research carried out between January 20 to April 11, 2020. It include the four Southeast Asia markets with insights collected from a sample of 32,245 individuals. The report also includes detailed analysis and profiles of 43 unique OTT platforms.
PR & Images Source: Viu
