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Viu Reaches 41.4 Million Active Monthly Users, Achieves Increased Revenue In 2019

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Fueled by award-winning content and quality service, Viu impressed with rapid growth in 2019

Over 5.7 billion views and 32% increase in video OTT revenue sum up the exemplary growth of Viu, a leading pan-regional OTT video service from PCCW Media Group. Demonstrating the rapid increase of user engagement, it also achieved continual increase in monetization reflected in the revenue for the OTT video segment.

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Viu reached 41.4 million monthly active users (MAU) at the end of 2019, representing an increase of 35% over 2018. Additionally, video views grew 69% to 5.7 billion year-over-year. The expanding user base and increased engagement have supported the growth in its video segment revenue which grew by 32% in 2019.

Viu Original Raking Success

More than 40% of Viu’ers have watched Viu Original productions and those titles are ranked within the top five shows viewed. That includes all new titles launched in 2019. Viu focuses on three key areas when developing Viu Original. First, it creates original properties based on analytics and insights of consumption on the platform.

It also innovates new production concepts such as My Bubble Tea (Thailand), a drama leveraging youth-oriented stories and online fan fictions. Lastly,  it locally adapts globally acclaimed stories, such as Black which was launched in Malaysia based on South Korean series of the same title.

Expected to air in the 1st half of 2020, adaptations of international television production titles such as Pretty Little Liars and The Bridge are underway in Malaysia and Indonesia.

Viu

Viu’s Leadership Position According to App Annie Ranking

Viu ranked number two in “IAP Revenue”, “Monthly Active Users”, “Total Time” and “Avg Time per user” respectively in December 2019 among top video streaming apps (entertainment category) in Greater Southeast Asia (Hong Kong, Indonesia, Malaysia, Philippines, Singapore and Thailand) as verified by App Annie.

This substantiates the scale of Viu’s user base as well as the quality of users demonstrated by the high engagement time and user growth.

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Ms. Janice Lee, Managing Director PCCW Media Group and Chief Executive Officer of Viu, said, “We have a passion for storytelling that cuts across languages and cultural settings, and are drawn to universal stories told through a local lens. In 2020, Viu continues to bring the widest and most popular Korean content and Viu Original productions to online audiences across markets in Southeast Asia and the Middle East.”

“We look forward to showcasing these works from Asian creative talents to more audience internationally. We are delighted to see an increasing appetite for Asian content from audience globally as evidenced by the sweeping Oscar wins for Parasite this year, which can be watched on Viu in Indonesia, Malaysia, Thailand, Singapore and the Philippines starting this month,” Ms. Lee added.

Ms. Lee also remarked a promise to push for innovation to improve the video platform even more. “We thank our partners and Viu’ers for enabling us to reach new heights, taking our service to scale and improving our service based on feedback through content usage. This year we will continue to develop original content and identify opportunities to build up local talent ecosystems in Asia, along the lines of the Viu Pitching Forum and Viu Shorts! Competitions which we established.”

About Viu

Viu is a leading pan-regional over-the-top (OTT) video streaming service operated by PCCW Media Group. It is available in 16 markets including: Hong Kong, Singapore, Malaysia, Indonesia, the Philippines, Thailand and Myanmar in Asia; Bahrain, Egypt, Jordan, Kuwait, Oman, Qatar, Saudi Arabia and the UAE in the Middle East; as well as South Africa.

Operating with both an ad-supported tier and a premium subscription tier, Viu delivers premium content in different genres from top content providers with local language subtitles, as well as original production series under the “Viu Original” initiative.

Viu offers users popular and current content with streaming and download features, and localized user interfaces. With the patented Dynamic Adaptive Transcoding technology, Viu can provide the best viewing experience regardless of device or network conditions.

The service can be accessed via Viu app (available for free on App Store and Google Play) on connected devices, e.g. smartphones and tablets, selected smart TVs, as well as on web by logging into www.viu.com.


PR Source: Viu PH

Images Credit: Viu PH

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