HYBE’s “Dark Moon: The Blood altar” Reaches 100 Million Views

HYBE’s original story DARK MOON: THE BLOOD ALTAR celebrated 100 million cumulative page views, joining an exclusive club of successful webtoons.

In collaboration with the global boy group ENHYPEN, DARK MOON: THE BLOOD ALTAR is a romance story of seven young vampire boys and a girl with a secret of her own.

The story is reflected on ENHYPEN’s original soundtrack “One In A Billion” and music video, allowing readers to be even more enchanted by the world of DARK MOON: THE BLOOD ALTAR.

The webtoon boasted global success as it ranked in the top five in seven language services, including English, German, Spanish, French, Chinese, Thai, and Indonesian.

HYBE’s Original Story has been designing and developing unique story IPs to expand artists’ brands and messages beyond the limits of music.

“DARK MOON: THE BLOOD ALTAR reaching 100 million views is a meaningful milestone, which indicates that our original stories resonate with audiences worldwide,” said HYBE Original Story’s General Manager Shawn Hwangbo. “HYBE will continue to generate immersive story IPs and will strive to expand in various formats globally,” he added.

DARK MOON: THE BLOOD ALTAR is available on Naver WEBTOON.

PR Source: HYBE

About HYBE ORIGINAL STORY

“HYBE ORIGINAL STORY” is a concept that refers to a unique story IP that HYBE is taking on a new challenge. It is connected to the artist’s brand and message for music, but it goes beyond the limits of music, expanding its charms and possibilities as a story-based IP regardless of genre and format. In addition, it allows readers to be intensely immersed in the stories and enjoy them by casting artists in collaboration with the characters of each original story.

About ENHYPEN

ENHYPEN is the first boyband created by BELIFT LAB, consisting of members JUNGWON, HEESEUNG, JAY, JAKE, SUNGHOON, SUNOO, and NI-KI.