Viu Supersizes Korean Content Offering With New JTBC Partnership!
Viu once again supersizes, with new JTBC partnership, offering the largest volume of Korean dramas and variety shows in Singapore and Southeast Asia, marking its continuous commitment to strengthen its premium Asian content line-up for fans
Viu, a leading pan-regional OTT video service by PCCW Media Group, upsizes its extensive Korean content line-up recently by signing an agreement with leading Korean cable broadcaster JTBC to offer its viewers access to over 80% of the Korean TV network’s premium drama series and variety shows.
This new partnership, marking JTBC’s largest content deal in Asia, complements Viu’s substantial library of Korean content from major broadcasters KBS, MBC, SBS, and CJ E&M. Viu now offers its viewers the largest volume of Korean drama series and variety shows in Southeast Asia, cementing its position as the top OTT provider of Korean entertainment content in the region.
Adding JTBC’s top-grade programmes marks Viu’s commitment to creating a valuable user experience for their fans. As the Hallyu wave continues to sweep across Singapore and Asia, this landmark agreement means Viu users will have access to hundreds of hours of JTBC’s Korean drama and variety content, with local language subtitles available in Singapore from as fast as eight hours after its telecast in South Korea.
JTBC’s programmes consistently enjoy high ratings, with viewership for several dramas and variety shows exceeding 10%, a stellar achievement for a cable network. These top hits include Strong Girl Bong-soon (2017), The Lady in Dignity (2017), and Chef & My Fridge. To date, JTBC ranks as one of the top five broadcasters for drama and variety content in Korea.
Ms. Janice Lee, Managing Director of PCCW Media Group, said, “We are pleased to present JTBC’s exciting program lineup to fans across Asia, which reaffirms Viu’s commitment to bringing premium Asian content to our viewers and our position as the preeminent OTT video platform in Asia. In continuing to enrich the breadth and depth of content, Viu has also been expanding its content portfolio, with Viu Original series which comprise series produced in Indian, Chinese and Indonesian languages, collaborating with award winning directors, renowned artistes and premium production houses in the region.”
Mr Jung Kyung Moon, CEO of JTBC Content Hub, said, “The drama series and variety shows of JTBC have a track record of success with high ratings, bearing testament to their excellent quality and high entertainment value. While we will continue to maintain our premium standards in all our productions, we are very pleased to collaborate with Viu, one of Asia’s foremost OTT video services, so that our programmes can reach a bigger audience across the region, with Viu’s highly engaged user base.”
The broad variety of JTBC content available on Viu ensures there are shows that appeal to viewers of all ages. Among the choice selections are Misty and Welcome to Waikiki. Misty, starring veteran actors Kim Nam Joo and Ji Jin Hee, is a romance thriller centering around the rocky marriage of an anchor woman and a lawyer, and how he has to defend her when she is accused of murder.
Welcome to Waikiki is a light-hearted idol drama starring Korean heartthrobs Kim Jung Hyun, Lee Yi Kyung and Son Seung Won, and their characters’ journey to stardom in the entertainment industry.
Other than top dramas, JTBC also has well-established, highly-rated and popular variety shows, with regular guest appearances by Korean idols and renowned actors and actresses. Men on a Mission (also known as Knowing Brothers) stars Kang Ho Dong, Kim Hee Chul (Super Junior) and Lee Soo Geun; together the trio feed on each other’s curiosities to answer all the questions of the world as much as they possibly can. The current episode on Viu features iKon and Seungri from BIGBANG.
Midnight Madness (also known as Night Goblin) stars Jung Hyung Don, Lee Hong Ki and JR (NU’EST W) as they race to be in the first in line to enter various popular places, such as restaurants and recreational locations throughout Korea. Fans can keep a lookout for Kim Ji Won of Fight for My Way and Descendants of the Sun fame, who is the guest for the current episode on Viu.
Besides the latest Korean shows, Viu’s impressive range of premium Asian content includes Viu Movies, with box office hits and all-time favourites from tvN Movies and Now Baogu Movies on Demand, as well as Viu Original, a category of original Hong Kong content, produced by ViuTV in Hong Kong.
JTBC dramas and variety shows are available on Viu for free to all users. For a small monthly fee of SGD$5.98/mth (U.P.SGD$6.98/mth) via Viu in-app purchase or SGD$4.90/mth via Singtel Cast with a 12-mth contract, Viu users will enjoy exclusive features such as unlimited downloads, access to all content, priority viewing, full HD and a seamless experience from mobile to TV. For other countries, refer to viu.com for more information.